Most dealer marketing reports show you a channel. A Google Ads report shows Google Ads. A Meta report shows Meta. Nobody hands the GM a single page that shows what happened when both ran at once, funded from the same pool, adjusted against each other in real time. Here is that page.
Over a 90-day window — April 7 through July 6, 2026 — a Southwest dealer cohort of 11-20 dealerships ran $300k-$400k in combined ad spend through AEGIS. Ten sub-channels. One budget. 16.3 million impressions, 335,400 clicks, and more than 11,500 conversions, landing at a $20-$30 cost per lead with a 2-4% conversion rate. Those are the topline numbers. The more interesting number is ten — as in ten sub-channels running inside one allocation engine for 90 straight days without a single manual reallocation meeting.
The Channel Mix Nobody Runs On Purpose
Here is where the money went:
Google Search: 40%. Streaming/CTV: 15%. Meta Traffic: 10%. Microsoft Search: 10%. Google PMax: 10%. Meta Prospecting: 5%. Meta AIA: 5%. Meta Awareness: 5%. Google Demand Gen: 5%. Meta Leads: 5%.
Almost nobody runs this mix on purpose. Most dealer budgets are the residue of history — Search gets funded because it always has, Meta gets a flat monthly retainer because that's what the last agency proposed, CTV gets whatever's left when someone asks about awareness. The mix above isn't residue. Search anchors the portfolio at 40% because that's where the highest-intent, closest-to-purchase traffic lives — the fundamentals haven't changed. But CTV sits at 15%, the second-largest single line in the entire cohort, ahead of Meta Traffic, ahead of PMax, ahead of Microsoft Search. That's not a rounding error. That's a budget engine that looked at streaming inventory and decided it earned a bigger allocation than three better-known channels combined would suggest.
Meta alone is split five ways — Traffic, Prospecting, AIA, Awareness, Leads — each running a different objective against a different stage of the funnel, each getting a different budget share based on what it's actually producing, not what the ad rep upsold last quarter.
What a 90-Day Window Actually Proves
Thirty days proves a channel can perform. Ninety days proves an allocation held up through three full pricing and inventory cycles without decaying. Vehicles that were fresh on April 7 sold. New units arrived, priced differently, aged differently. Search intent shifted with tax-season financing questions in April and moved to summer inventory clearance by June. A budget mix that was correct in week one and never touched again would be wrong by week eight — either overspending a channel that saturated or underfunding one that was still finding efficiency.
The fact that this cohort closed the quarter at a $20-$30 CPL, the same range you'd expect from a well-run single-channel campaign, while spread across ten sub-channels and running for 90 days, is the actual finding. It means the reallocation logic didn't just survive the quarter. It adapted through it. That's a different claim than "this channel performed." It's the claim that a multi-channel budget problem got a multi-channel answer for three straight months, not one lucky sprint.
The Agency Model Wasn't Built to Hold This Mix
Ask a traditional agency account team to explain why CTV should sit at 15% of a dealer's budget while Google Demand Gen sits at 5%, and you'll get a narrative, not a number. The honest answer is usually some version of "that's what the media plan said in Q1" — because the agency's staffing model is built around channel specialists who each defend their own line item, not around a single decision-maker reallocating across all ten every day based on what's converting.
The agency value proposition was built for a world of manual campaign management — one person per platform, a monthly optimization cadence, a quarterly media-plan review. That cadence cannot hold a ten-channel mix steady through a 90-day inventory cycle. It wasn't designed to. It was designed for the three-channel world dealer marketing lived in a decade ago, where Search, Display, and maybe Facebook covered the whole plan.
Where the Efficiency Actually Comes From
A 2-4% conversion rate against 335,400 clicks isn't a headline number — it's a portfolio number. It's what you get when the channels that aren't converting get starved in near-real time instead of at the next quarterly review, and the channels that are get fed. Static budgets can't do this because static budgets don't read performance data daily. They read it when someone opens a spreadsheet.
How AUTONOMi Drives These Results
This mix is the direct output of AEGIS's cross-channel budget allocation — the same engine that rebalances spend and reweights campaigns across Google Search, PMax, Demand Gen, Meta, Microsoft, and TikTok based on live performance signals, not a fixed media plan set once a quarter. The ten-line channel split above isn't a plan a human wrote in January and left alone through June. It's the output of a system that is permitted to move budget toward what's converting and away from what isn't, every day, across every platform in the account simultaneously.
Underneath that allocation sits AEGIS's daily inventory-diff rebuild cascade: every dealer's live inventory is re-scraped, diffed VIN-by-VIN against the prior day, and only the affected ad groups are rebuilt — across Google Search, PMax, Demand Gen, Microsoft, and TikTok — while unchanged copy and structure carry forward untouched. That's what let this cohort's mix stay accurate through 90 days of vehicles arriving, selling, and repricing without a quarterly rebuild event resetting the account. A campaign structure that's stale by week six can't sustain a channel mix like the one above; it just spends against inventory that's no longer there.
None of this runs unsupervised. Every campaign construction and copy change these ten channels produced passed through AXIOM's compliance triad — strategist, composer, verifier — before spend went live, and every reallocation is hash-chained into an audit trail the dealer group can read. The mix isn't just efficient. It's accountable, action by action, for 90 days running.
What This Means for the Next Quarter
The dealer groups running this way aren't choosing between Search and CTV, or between Meta and Microsoft. They've stopped treating that as the decision that matters. The decision that matters is whether the mix updates daily or waits for a meeting — and for 90 days, across 11-20 Southwest dealerships, the answer was daily. If your group is still reviewing channel splits quarterly while inventory and intent shift weekly, you're running the exact structural lag this cohort didn't have. You can see what your own mix would look like under this model — model your dealer group's spend across all ten channels before you write next quarter's media plan.
AUTONOMi's AEGIS platform builds compliance into the pipeline itself rather than bolting it on after the fact. Per AUTONOMi's own product description, OEM incentive and disclaimer data is auto-scraped and kept compliant on an ongoing basis, and the same self-healing infrastructure that repairs broken tracking pixels and drifted inventory feeds also stands behind every campaign build — detecting issues and correcting them autonomously rather than waiting for a monthly manual review.