Thought Leadership

Insights for the Infrastructure Era

Data-driven analysis on automotive marketing, dealer operations, and the structural shifts reshaping how dealerships grow.

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AEGIS PICK

Case Study•Jul 6, 2026•9 min read

847 Conversions in a Week, Ten Sub-Channels, Zero Manual Reallocation: A Southwest Cohort

Over one week, an 11-20 dealer Southwest cohort ran $40k-$50k across ten sub-channels and produced 847 conversions at a ~$40-$50 CPL. The number that matters isn't the CPL — it's that no single channel drove it.

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Case Study•Jul 6, 2026•9 min read

11,537 Conversions, Ten Channels, One Budget Decision Every Day: A 90-Day Southwest Cohort

Across 11-20 Southwest dealerships over a 90-day window, AEGIS ran $300k-$400k in spend across ten sub-channels — Search, CTV, Meta, Microsoft, PMax, Demand Gen — and produced more than 11,500 conversions at a $20-$30 CPL. The story isn't the CPL. It's that ten channels moved as one system.

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