Thought Leadership

Insights for the Infrastructure Era

Data-driven analysis on automotive marketing, dealer operations, and the structural shifts reshaping how dealerships grow.

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AEGIS PICK

Article•Jul 6, 2026•9 min read

Microsoft Ads Is Quietly Running Q3 for Luxury Dealers. Nobody's Google Agency Will Tell You That.

Microsoft Search and Audience Network consistently underprice Google on CPC for luxury and import intenders — and most agencies still don't staff a dedicated strategy for it. This isn't channel loyalty. It's agency labor economics, and dealers are the ones paying for it.

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