Car dealership lead generation, from your own marketing.
AUTONOMi generates leads through the dealership's own marketing — multi-channel paid campaigns anchored to live inventory, and organic blog and social content — then LANE works every inbound lead automatically. These are the store's own leads from the store's own channels, not a purchased list of names from a third-party data vendor.
What is car dealership lead generation?
Car dealership lead generation is the work of getting real shoppers to raise their hand with the store — to ask about a vehicle, request a quote, or start a conversation. There are two honest ways to do it: earn the lead through the store's own advertising and content, or buy a list of names from a data vendor. AUTONOMi does the first. It generates leads from the dealership's own paid campaigns and organic content, so every lead is a genuine inbound shopper, not a cold record someone else sold.
How does AUTONOMi generate leads for a dealership?
Earned from the store's own channels, then worked automatically — not bought as a list.
Paid campaigns, inventory-anchored — AEGIS
AEGIS runs the store's paid advertising across Google, Meta, TikTok, and Microsoft, anchored to live inventory, so shoppers reach out about vehicles the store actually has.
Organic content that earns leads — ECHO
ECHO publishes the dealership's blog and social, structured for Google and AI answer engines, so the store draws in shoppers searching for vehicles and buying questions between campaigns.
Every inbound lead worked — LANE
The moment a lead arrives, LANE follows up by text and email in the store's voice, tied to the vehicle, nurturing until the shopper is ready to hand to a salesperson.
Governed and audited — AXIOM
Every campaign and piece of content clears OEM-brand and ad-compliance review before it ships, with each decision written to a hash-chained audit trail.
Does AUTONOMi sell lead lists or third-party data?
No. AUTONOMi is not a lead-list or third-party-data vendor. It doesn't sell the store a file of names someone else collected. Every lead comes from the dealership's own marketing — its own paid campaigns and its own published content — so each one is a genuine inbound shopper who raised their hand with the store, running inside the store's own ad accounts.
What happens to a lead once AUTONOMi generates it?
It gets worked right away. The moment an inbound lead arrives, LANE follows up by text and email in the dealership's voice, anchored to the specific vehicle, and nurtures the conversation over a multi-touch cadence. When the shopper's intent is high enough, LANE hands a warm lead to a salesperson. Generating the lead and following up on it are one connected motion, not two disconnected tools.
Built for car dealerships and dealer groups — a single rooftop or a multi-rooftop group. Every store runs its own inventory-anchored campaigns, content and follow-up, with consistent governance and reporting across the group.
Car dealership lead generation, answered
What is car dealership lead generation?
It's getting real shoppers to raise their hand with the store. AUTONOMi generates leads through the dealership's own marketing — paid campaigns via AEGIS and organic content via ECHO — then LANE follows up with every inbound lead automatically.
Does AUTONOMi buy or sell lead lists?
No. AUTONOMi is not a lead-list or third-party-data vendor. Every lead is earned from the dealership's own paid campaigns and published content, so each one is a genuine inbound shopper — not a purchased cold record.
Where do the leads come from?
From the store's own channels: AEGIS runs multi-channel paid campaigns anchored to live inventory, and ECHO publishes organic blog and social content. The leads those channels generate are the dealership's own, running inside its own ad accounts.
What happens to a lead after it comes in?
LANE works it immediately — following up by text and email in the store's voice, tied to the specific vehicle, over a multi-touch cadence, then handing a warm lead to a salesperson. Texting is TCPA- and CTIA-compliant via Twilio, and LANE works inbound leads only.
Does AUTONOMi connect to my DMS or CRM to manage leads?
No. AUTONOMi doesn't integrate with a DMS or CRM through an API. It reads inventory by scraping the store's own website and OEM sources, generates leads through the store's own marketing, and works them in its own platform.
How is lead generation priced?
Lead generation is part of the AUTONOMi platform — a flat monthly fee from $999 to $2,999 depending on scope, with ad spend never marked up. There's no cost-per-lead charge and no markup on media.
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See the leads AUTONOMi would generate
Generate a free proposal to see the paid campaigns and organic content AUTONOMi would run to bring your store its own leads — and how LANE would work every one.
