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Episode · Tuesday, September 1, 2026 · 4:24

Canada's Tariff Number Finally Moves

Six outlets filed the same story this morning: Toyota and Honda take the biggest hit as Canada's twenty billion dollar tariff retaliation lands, CBT News and others report. It's the same week Ontario's heavy duty Sierra production got worker ratification, so the plant math is suddenly an open question again. CBT News also has new vehicle sales holding at a flat sixteen point four million unit rate, a Fed chair warning that rates could rise again, and a Honda-Nissan software tie-up that will reach your service bay before your showroom does. Digital Dealer flags another CRM upgrade worth a call to your rep. None of it moved yet. All of it is worth watching before you set your fourth quarter numbers.

In this episode

Questions from this episode

What tariff action did Canada take against the US auto industry, and who is hit hardest?

Canada imposed a twenty billion dollar retaliatory tariff package, and Toyota and Honda take the biggest hit from the tariff fight, according to CBT News.

What happened with GM's Ontario plant that builds the Sierra?

GM workers approved a deal adding heavy duty Sierra production at an Ontario plant, though volume and launch dates were not detailed in the report.

Where did new vehicle sales land in the latest reading?

New vehicle sales held flat at a sixteen point four million unit annual rate, with August itself landing between one point three and one point three five million units by separate estimates.

What are Honda and Nissan doing together on vehicle software?

Honda and Nissan are deepening their software partnership around a shared next generation vehicle architecture, though the scope and spending involved were not detailed.

What did the Fed chair say about interest rates?

The Fed chair signaled overnight that rates could rise again if inflation stays elevated, according to CBT News.

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