Insights for the Infrastructure Era

Vehicle Listing Ads Are the Most Efficient Unit in Dealer Advertising. Most Dealers Don't Control Theirs.

Google Vehicle Listing Ads match a shopper's active search to a specific VIN on your lot — the highest-intent advertising unit in automotive retail. The problem is that VLAs run on a Merchant Center feed most dealers have handed to a website provider or agency and never looked at again. Feed health is the entire game, and most dealers have no idea how theirs is performing.