SEARCH ADVERTISING
Capture High-Intent Buyers the Moment They Search
Google processes 8.5 billion searches per day and holds 92% of the global search market. When a buyer types "used Honda Accord near me," they are ready to act. AUTONOMi ensures your inventory is the answer.
Why It Matters
Search Is Where Car Buying Starts
Google dominates consumer search with over 8.5 billion queries processed daily and a 92% share of the global search market. For automotive specifically, 65% of car buyers begin their journey with a search engine query, making paid search the single highest-intent advertising channel available to dealerships.
Automotive search CPCs average $2.46 across the industry, but dealerships running inventory-synced campaigns consistently outperform manual setups. Google reports that Performance Max campaigns deliver 18% more conversions at similar cost-per-action compared to standard campaign types.
8.5B
Daily Google Searches
Google Internal Data, 2024
92%
Global Search Market Share
Statcounter, 2024
65%
Car Buyers Start with Search
Google/Kantar, 2023
18%
More Conversions via PMax
Google Internal Data, 2023
How It Works
From Inventory to Live Campaign in Hours
Connect Your Inventory
AEGIS syncs your DMS or website feed so every vehicle in stock becomes a promotable asset automatically.
Build Campaign Architecture
Campaigns are structured by new, used, service, and brand with proper ad groups, negatives, and bidding strategies.
AI Optimizes Continuously
Bids, budgets, and ad copy adjust in real time based on performance signals, competitor activity, and market demand.
Track Every Lead to Source
Every call, form fill, and direction request traces back to the exact keyword and campaign that drove it.
For Dealerships
Why Dealerships Need Search Infrastructure
Manual campaign management cannot keep up with daily inventory changes and shifting market conditions.
Inventory Changes Daily
New arrivals, price drops, and sold units need to reflect in ads instantly. Manual updates create lag and wasted spend.
Local Competition Is Fierce
Every dealership in your PMA is bidding on the same keywords. Automated bidding wins the auctions that matter.
Buyers Expect Relevance
Generic ads lose to specific ones. Dynamic ad copy built from live inventory data matches what the buyer is actually searching for.
Attribution Must Be Airtight
You need to know your true cost per lead by campaign, ad group, and keyword -- not just cost per click.
The AUTONOMi Advantage
How AEGIS Handles Google Ads
Autonomous Campaign Creation
AEGIS builds search, PMax, and display campaigns from your inventory feed with no manual setup required.
Inventory-Aware Bidding
Bid strategy factors in vehicle age, margin, and days on lot to prioritize spend on units that need to move.
Dynamic Ad Copy Generation
Headlines and descriptions auto-generate from live inventory data including year, make, model, price, and current offers.
VIN-Level Tracking
Every lead is traced to the specific VIN and campaign that generated it, giving you true per-vehicle ROI.
Self-Healing Tracking
AEGIS monitors conversion tags, UTM parameters, and pixel health -- and fixes breakages before they impact reporting.
Budget Rebalancing
Spend shifts automatically between campaigns based on real-time performance, eliminating wasted budget on underperformers.
Ready to Launch Your Google Ads Infrastructure?
One platform. Nine channels. Drive more leads, calls, and showroom visits with AUTONOMi's infrastructure.