CONNECTED TV
Put Your Dealership on the Big Screen
87% of US households now have at least one CTV device. The CTV ad market exceeds $25 billion annually. Unlike broadcast, AUTONOMi targets by household income, ZIP code, and in-market behavior with full attribution.
Why It Matters
TV Advertising, Finally Measurable
Connected TV has reached mainstream saturation: 87% of US households have at least one CTV device, and the CTV advertising market has grown to over $25 billion annually. CTV ads achieve a 98% video completion rate because placements are non-skippable, delivering guaranteed message exposure that no other digital channel can match.
For dealerships, CTV replaces the waste of broadcast TV with precision. Household-level targeting by income, ZIP code, vehicle ownership history, and in-market status means every impression reaches a qualified viewer. Post-exposure attribution connects CTV delivery to website visits, phone calls, and showroom traffic -- making TV advertising accountable for the first time.
87%
US Households with CTV
Leichtman Research, 2024
$25B+
Annual CTV Ad Market
eMarketer, 2024
98%
Video Completion Rate
Extreme Reach / Innovid, 2024
200+
Streaming Services Available
Comscore, 2024
How It Works
Precision TV for Your Market Area
Market & Audience Definition
PMA boundaries, household income tiers, in-market signals, and competitor zones define your targeting parameters.
Creative Production
15 and 30-second spots are produced from your inventory footage and brand assets for premium CTV placement.
Programmatic Distribution
Spots distribute across Hulu, Peacock, Paramount+, Tubi, and 200+ services via direct DSP relationships.
Attribution & Reporting
Post-exposure tracking connects TV delivery to website traffic, call volume, and foot traffic.
For Dealerships
Why Dealerships Need CTV Infrastructure
Broadcast TV wastes half your budget on viewers outside your market. CTV eliminates that waste.
Household-Level Precision
Target specific households by income, ZIP code, and in-market status instead of buying entire metro coverage.
Non-Skippable Delivery
Every ad plays to completion. No skip button, no ad blocker, no early close. Your message is delivered in full.
Premium Brand Environment
Your dealership appears alongside content on Hulu, Peacock, and Paramount+, carrying the credibility of major streaming brands.
Measurable Results
CTV is the first TV format that can prove its own ROI with attribution to website visits, calls, and showroom traffic.
The AUTONOMi Advantage
How AEGIS Handles Streaming TV
PMA-Fenced Distribution
AEGIS restricts delivery to ZIP codes within your Primary Market Area, eliminating wasted impressions outside your footprint.
Household Targeting Engine
Income range, vehicle ownership history, and verified in-market signals determine which households see your ads.
Cross-Device Attribution
CTV exposure is correlated with website visits, inbound calls, and showroom traffic at the household level.
Budget Optimization
Spend shifts between streaming services and dayparts based on which combinations produce the highest lift metrics.
Frequency Management
AEGIS caps frequency per household to maximize reach without burning out your audience on repetitive placements.
Brand Lift Measurement
Exposed vs. control group analysis measures the direct increase in awareness, recall, and purchase intent from your CTV campaigns.
Ready to Launch Your Streaming TV Infrastructure?
One platform. Nine channels. Drive more leads, calls, and showroom visits with AUTONOMi's infrastructure.