SHORT-FORM VIDEO
Win the Next Generation of Car Buyers
TikTok has over 1.5 billion monthly active users and the highest engagement rate of any social platform. 55% of users have used TikTok for product discovery. Your next buyer is watching, not reading.
Why It Matters
The Fastest-Growing Discovery Engine
TikTok has surpassed 1.5 billion monthly active users, and its core advertising demographic of 25-44-year-olds represents the largest segment of active car buyers. The platform's average engagement rate of 2.65% is the highest of any social network -- roughly 6x higher than Instagram and 15x higher than Facebook.
For automotive, TikTok's impact is accelerating. 55% of TikTok users report using the platform to discover new products, and 1 in 4 users have made a purchase after seeing a product on TikTok. Spark Ads, which boost organic content as paid placements, achieve 142% higher engagement than standard in-feed ads.
1.5B+
Monthly Active Users
TikTok, 2024
2.65%
Average Engagement Rate
Social Insider, 2024
55%
Use TikTok for Product Discovery
TikTok Marketing Science, 2023
142%
Higher Engagement on Spark Ads
TikTok for Business, 2024
How It Works
Native Video Ads That Earn Attention
Creative Strategy
AEGIS identifies the hooks, formats, and angles that perform best for automotive on TikTok's algorithm.
Production & Launch
TikTok-native video assets are built from your inventory and lot footage, then deployed across all placements.
Algorithm Alignment
Posting cadence, caption strategy, and creative length are optimized based on real-time engagement signals.
Scale What Wins
Top-performing content gets amplified with paid budget. Underperformers get replaced without wasted spend.
For Dealerships
Why Dealerships Need TikTok Infrastructure
The 25-44 demographic is buying cars. They research on TikTok, not Google.
Video-First Discovery
TikTok users watch, they do not scroll listings. Dealerships without video content are invisible on the platform.
Authenticity Wins
Polished ads get skipped. Native-format content that feels organic earns the watch and drives the click.
Spark Ads Amplify Organic
Boosting organic content as paid ads preserves social proof and authenticity while expanding reach.
Lead Gen Without Redirect
TikTok's native lead forms capture buyer info without leaving the app, reducing friction and increasing completion.
The AUTONOMi Advantage
How AEGIS Handles TikTok
Native Creative Production
AEGIS produces TikTok-native video from your inventory footage, formatted for the For You Page with hooks optimized for watch time.
Spark Ad Automation
Organic posts that gain traction are automatically identified and boosted as Spark Ads to maximize reach.
Inventory-Linked Showcases
Vehicle showcase ads pull from your live inventory feed with swipeable cards, pricing, and direct CTA buttons.
Audience Learning
AEGIS feeds conversion data back to TikTok's algorithm to continuously improve targeting and reduce cost per lead.
Creative Rotation
Video hooks, formats, and CTAs are tested continuously. Winners scale, losers get replaced with fresh creative.
Cross-Channel Attribution
TikTok ad exposure is tracked through to website visits, calls, and showroom traffic alongside every other channel.
Ready to Launch Your TikTok Infrastructure?
One platform. Nine channels. Drive more leads, calls, and showroom visits with AUTONOMi's infrastructure.