TikTok
SHORT-FORM VIDEO

Win the Next Generation

of Car Buyers

TikTok's core audience is 25–44 — people with income, purchasing power, and a willingness to research major purchases through video. AUTONOMi helps dealerships show up on TikTok with content that earns real attention, not just impressions.

2.3x

Awareness Lift

78%

Video Completion Rate

3.1x

25–44 Audience Reach

44%

Lower CPM vs. Display

Short-Form Video

Your Next Buyer Is Watching. Not Reading.

The fastest-growing segment of automotive buyers doesn't scroll listings — they watch video. TikTok's For You Page is the most powerful discovery engine for purchase-intent content in the world, and AUTONOMi is built to put your inventory in that feed. Not with generic ads that users skip, but with native-format content that earns the watch and drives the click.

  • In-Feed video ads that appear natively in the For You Page — highest engagement placement
  • Spark Ads that amplify your organic content without losing the authentic TikTok feel
  • Vehicle showcase formats built for automotive with swipeable inventory and direct CTA
  • TikTok Lead Gen forms that capture buyer info without leaving the platform
TikTok

TikTok

Campaign Performance

Live

2.3x

Awareness Lift

↑ +45%

78%

Video Completion Rate

↑ +33%

3.1x

25–44 Audience Reach

↑ +57%

44%

Lower CPM vs. Display

↑ +26%

Performance Trend

Last 30 days

PLATFORM CAPABILITIES

Everything Your TikTok Campaign Needs to Win

Built specifically for automotive dealerships. Optimized for the TikTok platform and your buyers' behavior.

In-Feed Video Ads

Native-format video ads placed directly in the For You Page — the most engaging real estate on TikTok. They look and behave like organic content, which is exactly why they perform. We build the creative, set the targeting, and optimize delivery based on view and engagement signals.

Spark Ads

Boost your organic dealership content as paid ads, preserving the authentic creator feel that makes TikTok users engage rather than scroll. Spark Ads inherit the social proof of the original post — likes, comments, and shares carry over, building credibility as the campaign scales.

TopView Placement

Premium first-impression placement shown when users open TikTok — full screen, sound-on, non-skippable for the first 3 seconds. Maximum awareness for new model launches, major sales events, and brand campaigns that need to dominate the market.

Vehicle Showcase Formats

Purpose-built automotive ad formats that display your inventory with swipeable photo cards, current pricing, and direct-to-VDP call-to-action buttons. Browse-style inventory experience inside TikTok — no redirect required.

Hashtag Campaign Strategy

Branded hashtag challenges and campaign structures that drive organic engagement around your inventory and dealership brand. Real user-generated content from buyers who engage with your brand — the highest-credibility content you can have.

TikTok Lead Generation

Native lead generation forms embedded directly in TikTok that capture buyer name, contact info, and vehicle interest without redirecting off-platform. Pre-populated with TikTok profile data for frictionless submission — and leads route to your CRM in real time.

HOW IT WORKS

Live in Days. Optimized Forever.

Our infrastructure-first approach means your TikTok campaigns are structured correctly from day one — and improve continuously after that.

01

Creative Strategy Session

We identify the content hooks, formats, and video angles that perform best for automotive brands on TikTok's specific algorithm and audience behavior.

02

Production & Launch

AUTONOMi produces TikTok-native video assets from your inventory, lot footage, and promotional content — and deploys campaigns across all relevant placements simultaneously.

03

Algorithm Alignment

Posting cadence, caption strategy, and creative length optimized continuously based on TikTok's real-time engagement signals and your audience's behavioral patterns.

04

Scale What Wins

Top-performing content gets amplified with paid budget. Winning hooks and formats get replicated across more inventory. Underperformers get replaced without wasted spend.

RESULTS

Numbers That Speak for Themselves

Averages across active AUTONOMi dealerships running TikTok infrastructure.

+45%

2.3x

Awareness Lift

+33%

78%

Video Completion Rate

+57%

3.1x

25–44 Audience Reach

+26%

44%

Lower CPM vs. Display

GET STARTED

Ready to Launch Your TikTok Infrastructure?

One platform. Nine channels. Drive more leads, calls, and showroom visits with AUTONOMi's infrastructure.