VIDEO ADVERTISING
Intercept Buyers During Their Research Journey
YouTube reaches 2.5 billion monthly active users and is the second-largest search engine in the world. 70% of car buyers watch video before purchasing. AUTONOMi puts your inventory in front of them at the moment of highest intent.
Why It Matters
The #2 Search Engine Is a Video Platform
YouTube reaches over 2.5 billion logged-in monthly active users and is the second-most visited website globally. For automotive, the platform is critical: Google reports that 70% of car buyers watch video content before making a purchase decision, and "test drive" and "review" searches on YouTube grow year over year.
YouTube's advertising formats deliver measurable results. TrueView in-stream ads achieve an average view-through rate of 31.9% across industries, and Google's Video Action Campaigns bridge brand awareness and direct response in a single format. YouTube also extends to Connected TV, reaching buyers in their living rooms during prime viewing hours.
2.5B
Monthly Active Users
YouTube Press, 2024
70%
Car Buyers Watch Video First
Google/Ipsos, 2023
31.9%
Avg. TrueView View-Through Rate
Google Ads Benchmarks, 2024
#2
Largest Search Engine Globally
Statista, 2024
How It Works
Your Walkarounds Become Targeted Campaigns
Video Asset Audit
Existing walkaround and promo videos are identified and matched to campaign formats without new production.
Campaign Architecture
Campaigns are structured by model line, new vs. used, and service with audience targeting and sequencing built in.
Audience Targeting Stack
In-market audiences, custom intent keywords, competitor channels, and remarketing lists are layered for precision.
Creative Optimization
Intros, CTAs, and thumbnails are tested continuously to improve view-through rates and lower cost per lead.
For Dealerships
Why Dealerships Need YouTube Infrastructure
Buyers watch hours of video before contacting a dealership. Your inventory must be in those sessions.
Video Is the Research Layer
Buyers watch walkarounds, comparisons, and reviews on YouTube before ever visiting a website or showroom.
Existing Content Has Untapped Value
Most dealerships have walkaround videos sitting on YouTube with zero paid promotion behind them.
Connected TV Extends Reach
YouTube campaigns extend to smart TVs, reaching buyers during prime evening and weekend viewing time.
Direct Response Is Measurable
Video Action Campaigns drive calls, form fills, and VDP visits trackable back to specific videos and placements.
The AUTONOMi Advantage
How AEGIS Handles YouTube
Autonomous Campaign Build
AEGIS structures TrueView, bumper, and Video Action campaigns from your existing video library automatically.
Inventory-Aware Targeting
Campaigns prioritize vehicles based on days on lot, margin, and market demand to maximize ROI per unit.
Walkaround Promotion Engine
Existing vehicle walkarounds are matched to in-market buyer audiences and promoted as targeted paid campaigns.
Sequential Remarketing
Viewers who watched your videos are retargeted with follow-up creative that moves them from consideration to action.
CTV Extension
YouTube campaigns automatically extend to Connected TV placements with household-level targeting and cross-device attribution.
Self-Healing Conversion Tags
AEGIS monitors YouTube conversion tracking, floodlight tags, and attribution windows, fixing issues before they impact reporting.
Ready to Launch Your YouTube Infrastructure?
One platform. Nine channels. Drive more leads, calls, and showroom visits with AUTONOMi's infrastructure.