A Media Plan Measured From Your Market. Not a Template.
Every agency proposal is three columns of round numbers. Ours is measured: live search demand for your brand and inventory, US Census population in your actual radius, and channel pricing from live automotive campaigns. Then the document shows its work.
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Searches measured in one market
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People mapped by Census radius
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Channels priced from live campaigns
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Figures from one real market analysis — a Cadillac store in the St. Louis DMA, August 2026.
Measured Demand
Live Google Keyword Planner volumes for your brand, your models, and your used and certified inventory — in your DMA, not a national average.
Real Pricing
Every channel priced from live automotive campaigns running right now. No rate cards, no industry benchmarks, no guesses.
Search-First Structure
Search is sized first and everything is built around it — the structure that funds upper, mid, and lower funnel across new, used, and certified.
How is this different from every other proposal?
Most media plans start with a budget and divide it up. This one starts with your market and measures what winning it costs.
Your market, measured
We pull live Keyword Planner demand for your brand — every model, plus used, certified, and the brand-agnostic used market your trade-ins actually compete in — then scale it to your real radius using US Census population data.
Real pricing, not rate cards
Every channel is priced from live automotive campaigns: real cost per impression, real click costs, real competitive conditions — measured this quarter, not published last year.
Search anchors the plan
Search funds the campaign structure — upper, mid, and lower funnel across new, used, and certified. It is sized first at a defined share of your market's searches, and every other channel is built around it.
Three tiers, one honest ladder
Launch, Growth, and Domination differ by how much of your market you own — 35%, 50%, or 60% of its searches — not by an arbitrary multiplier. Every tier states exactly what it buys.
Is your website advertising what you think it is?
AXIOM reads your live site the way a regulator would and hands you an 8-page review — every finding anchored to a verbatim quote from your own pages. From $99/month, sample included.
