An autonomous ad platform, or a customer-data platform?
Fullpath is a customer-data platform that unifies a dealership's CRM, DMS and website data to power marketing. AUTONOMi takes the other side of the work: it autonomously plans, launches and optimizes your acquisition campaigns across every major channel on a flat fee — from your public inventory, with an audit trail of every decision.
AUTONOMi vs. Fullpath, side by side
A flat monthly platform fee ($999–$2,999), listed publicly — the same at any ad budget.
Quoted as a customer-data platform; priced by the engagement.
Runs your acquisition — plans, launches and optimizes campaigns from your public inventory.
Unifies your CRM, DMS and website data into one customer profile to activate.
Google, Meta, TikTok, YouTube and Microsoft planned and optimized together as one budget.
Activates audiences built from your first-party data into ad and messaging channels.
Autonomous and daily — budgets and bids steered continuously, ads rebuilt from a daily inventory diff.
Automation and audiences built on your unified first-party data.
Every budget move is hash-chained through AXIOM — exactly what changed, when, and why.
CDP analytics and attribution dashboards.
AXIOM policy gates plus a three-stage review run on every ad before it ships.
Governed by the platform's own data and consent controls.
A customer-data platform, or an ad platform?
Fullpath and AUTONOMi are often compared, but they do different jobs — and knowing which you need (or that you want both) is the whole decision.
Run your acquisition
- Plans and launches campaigns across Google, Meta, TikTok, YouTube and Microsoft
- Optimizes budgets and bids autonomously, every day
- Starts from your public inventory — no DMS or CRM integration
- Flat monthly fee, with an audit trail of every move
Unify your owned data
- Connects your CRM, DMS and website into one customer profile
- Builds audiences from your first-party data
- Activates those audiences into channels
- Priced as a data platform, by engagement
A flat fee, or priced by the engagement?
AUTONOMi's platform fee is flat and published, the same at any ad budget. A data platform is typically quoted per engagement, so the cost tracks scope rather than a fixed rate.
How do I see what the AI changed on the ad side?
On the campaign side, AUTONOMi hash-chains every budget and bid move through AXIOM into a trail you can read — what changed, when, and why.
why: leads converting cheaper there this week
why: the model it advertised sold out
why: showroom-visit actions trending up
What can’t AUTONOMi do?
Where a platform is the wrong tool, we’ll say so:
- It does not integrate with your DMS or CRM through an API — it reads your public inventory by scraping your site, it doesn't plug into CDK, Reynolds, VinSolutions or Tekion.
- It does not run direct mail, billboards, linear TV or terrestrial radio.
- It does not replace your BDC or make cold sales calls — LANE follows up on the leads your marketing brings in.
Frequently asked questions
What is the difference between AUTONOMi and Fullpath?
Fullpath is a customer-data platform: its core is unifying your CRM, DMS and website data into one profile you can activate. AUTONOMi is an autonomous ad platform: it plans, launches and optimizes your acquisition campaigns across Google, Meta, TikTok, YouTube and Microsoft on a flat fee, from your public inventory, with an audit trail. They do partly different jobs.
Is AUTONOMi a Fullpath alternative?
For autonomously running your cross-channel advertising, yes — AUTONOMi does that end to end on a flat fee. But Fullpath's core strength is unifying your first-party CRM/DMS data, which AUTONOMi deliberately does not do. Depending on what you need most — hands-off campaign execution or owned-data unification — they can even be complementary.
Does AUTONOMi unify my CRM and DMS data like a CDP?
No. AUTONOMi does not integrate with your DMS or CRM through an API and does not build a unified first-party customer profile. It reads your public inventory by scraping your website and runs acquisition from there. If first-party-data unification is the goal, that's a CDP's job, not AUTONOMi's.
How does AUTONOMi's pricing compare to Fullpath?
AUTONOMi lists a flat monthly platform fee ($999–$2,999) publicly, the same at any ad budget. A customer-data platform is typically quoted per engagement, so pricing depends on scope rather than a published flat rate.
Can AUTONOMi and Fullpath be used together?
They can. Because AUTONOMi handles autonomous cross-channel acquisition and a CDP handles owned-data unification, a dealer could run both — AUTONOMi driving campaigns while the CDP organizes first-party data. AUTONOMi doesn't require a CDP to work, since it starts from your public inventory.
Can I see what AUTONOMi would do before committing?
Yes — generate a free proposal to see the exact campaigns AUTONOMi would run for your store, with public pricing, before moving any budget.
See the plan before you switch
Generate a free proposal to see the exact campaigns AUTONOMi would run for your store — no budget moved, no quote-to-find-out.
