An autonomous platform, or a website-first suite?
Dealer.com is a dealership website and digital-advertising platform within the Cox Automotive suite, run largely by managed-service teams. AUTONOMi is an AI marketing platform that plans, launches and optimizes your campaigns itself — across every major channel, on a flat monthly fee, with an audit trail of every decision.
AUTONOMi vs. Dealer.com, side by side
A flat monthly platform fee ($999–$2,999), listed publicly — the same at any ad budget.
Quoted, typically bundled with other Cox Automotive products and sold on contract.
Google, Meta, TikTok, YouTube and Microsoft planned and optimized together as one budget.
Centers on the dealership website plus managed search and display advertising.
Autonomous and daily — budgets and bids steered continuously, ads rebuilt from a daily inventory diff.
Campaigns managed by service teams on their own cadence.
Every budget move is hash-chained through AXIOM — exactly what changed, when, and why.
Reporting dashboards and periodic account reviews.
AXIOM policy gates plus a three-stage review run on every ad before it ships.
OEM-compliant templates and programs within the suite.
Paid, organic content (ECHO), campaign landing pages (ATLAS) and AI sales follow-up (LANE) in one system.
Website and digital advertising; other needs are separate Cox products or vendors.
What does a website-first suite cover, and what does it leave out?
A website suite is strongest at the website and the advertising around it. AUTONOMi works alongside your website and covers more of the marketing a dealership actually runs — paid, organic content, campaign landing pages and sales follow-up — in one system, so the gaps don't become more vendors to manage.
A managed service, or an engine that runs itself?
Dealer.com's advertising is run by service teams on their cadence. AUTONOMi plans and optimizes Google, Meta, TikTok, YouTube and Microsoft as one budget, autonomously and every day, and rebuilds ads when your inventory changes — no ticket, no meeting.
Dashboards, or a decision you can actually read?
Instead of a reporting dashboard and a periodic review, AUTONOMi hash-chains every budget move through AXIOM into a trail that says what changed, when, and why.
why: leads converting cheaper there this week
why: the model it advertised sold out
why: showroom-visit actions trending up
What can’t AUTONOMi do?
Where a platform is the wrong tool, we’ll say so:
- It does not integrate with your DMS or CRM through an API — it reads your public inventory by scraping your site, it doesn't plug into CDK, Reynolds, VinSolutions or Tekion.
- It does not run direct mail, billboards, linear TV or terrestrial radio.
- It does not replace your BDC or make cold sales calls — LANE follows up on the leads your marketing brings in.
Frequently asked questions
What is the difference between AUTONOMi and Dealer.com?
Dealer.com is a dealership website and digital-advertising platform within Cox Automotive, run largely by managed-service teams. AUTONOMi is an AI marketing platform that plans, launches and optimizes your paid campaigns itself across Google, Meta, TikTok, YouTube and Microsoft, on a flat monthly fee, and records every decision in an audit trail. One centers on your website; the other autonomously runs your cross-channel acquisition.
Is AUTONOMi a Dealer.com alternative?
For the paid-advertising and campaign-management side, yes — AUTONOMi runs that work autonomously on a flat fee instead of as a managed service billed within a suite. AUTONOMi also produces organic content (ECHO), campaign landing pages (ATLAS) and AI sales follow-up (LANE), so it covers more of the marketing stack than advertising alone.
How does AUTONOMi's pricing compare to Dealer.com?
AUTONOMi lists a flat monthly platform fee ($999–$2,999) publicly, and it stays the same regardless of ad spend. Dealer.com is typically quoted and bundled with other Cox Automotive products on a contract, so the cost depends on the package rather than a published flat rate.
Does AUTONOMi build a dealership website like Dealer.com?
No. AUTONOMi doesn't build or replace your dealership website — it works alongside the one you have and reads your public inventory from it. ATLAS, AUTONOMi's landing-page builder, builds dedicated landing pages for ad campaigns, but AUTONOMi is not a website-first suite the way Dealer.com is. If a deep, OEM-endorsed website platform with inventory feeds from the Cox ecosystem is your priority, that's Dealer.com's strength; if autonomous cross-channel advertising with transparent reporting is the priority, that's AUTONOMi's.
Can I see what AUTONOMi would do before switching?
Yes — generate a free proposal to see the exact campaigns AUTONOMi would run for your store, with public pricing, before moving any budget.
Does AUTONOMi integrate with my DMS or CRM?
No. AUTONOMi reads your public inventory by scraping your website rather than integrating with your DMS or CRM through an API. It doesn't plug into CDK, Reynolds, VinSolutions or Tekion — it starts from your live public inventory and offers.
See the plan before you switch
Generate a free proposal to see the exact campaigns AUTONOMi would run for your store — no budget moved, no quote-to-find-out.
