An AI platform, or another hire?
AUTONOMi runs the paid, organic and sales-follow-up work an in-house ad-ops team would — as software on a flat monthly fee, without the headcount, the ramp time, or the risk of it all living in one person's head.
AUTONOMi vs. building it in-house, side by side
One flat monthly fee ($999–$2,999) — no salary, benefits, payroll tax or tool stack on top.
Salaries plus benefits, plus the ad-tech tools a marketer needs to do the job.
Google, Meta, TikTok, YouTube and Microsoft planned and optimized together, as one budget.
Bounded by how many channels one or two people can genuinely run well.
Autonomous and daily — it doesn't take vacation, call in sick, or leave for a competitor.
One person's bandwidth, hours and tenure — and a gap whenever they're out.
Every budget move is hash-chained through AXIOM — the knowledge lives in a trail, not a person.
Decisions and know-how often live in one marketer's head.
AXIOM policy gates plus a three-stage review run on every ad before it ships.
Depends on the hire's experience with OEM and advertising rules.
Starts planning from your live inventory the day your ad accounts connect.
Hiring, onboarding and months of learning your store before full speed.
What can one hire actually cover?
A dealership's marketing is paid, organic content, campaign landing pages and sales follow-up. One or two people can run some of it well; AUTONOMi covers all of it in one system, so the gaps don't become more hires or more tools.
Can one person really run every channel at once?
AUTONOMi plans and optimizes Google, Meta, TikTok, YouTube and Microsoft as a single budget, every day — the cross-channel view that's hard for one marketer splitting time across platforms and tools.
What happens when your marketer leaves?
When the know-how lives in one person, it walks out with them. AUTONOMi hash-chains every decision through AXIOM into a trail that stays — what changed, when, and why.
why: leads converting cheaper there this week
why: the model it advertised sold out
why: showroom-visit actions trending up
What can’t AUTONOMi do?
Where a platform is the wrong tool, we’ll say so:
- It does not integrate with your DMS or CRM through an API — it reads your public inventory by scraping your site, it doesn't plug into CDK, Reynolds, VinSolutions or Tekion.
- It does not run direct mail, billboards, linear TV or terrestrial radio.
- It does not replace your BDC or make cold sales calls — LANE follows up on the leads your marketing brings in.
Frequently asked questions
Should a dealership use AUTONOMi or hire an in-house marketer?
AUTONOMi runs the paid-media, content and sales-follow-up work an in-house ad-ops team would, as software on a flat monthly fee. It covers more channels than one person typically can, works the day your ad accounts connect, and keeps the know-how in an audit trail rather than one employee's head. Some dealers still keep a marketing lead for strategy and brand while AUTONOMi runs execution.
Is AUTONOMi cheaper than hiring a marketing team?
AUTONOMi is a flat monthly platform fee ($999–$2,999), with no salary, benefits, payroll tax or ad-tech tool stack on top. A single experienced digital marketer plus the tools they need usually costs considerably more per month — and still can't be in two channels at once.
What does AUTONOMi cover that one marketer can't?
AUTONOMi plans and optimizes Google, Meta, TikTok, YouTube and Microsoft together as one budget, generates organic content (ECHO), builds campaign landing pages (ATLAS) and follows up on leads (LANE) — all at once, every day. One or two people can run some of that well, but not all of it simultaneously.
Do I still need any marketing staff with AUTONOMi?
Not for execution. Many dealers run AUTONOMi with no dedicated ad-ops hire. Others keep a marketing lead for strategy, brand and local partnerships while AUTONOMi handles the day-to-day campaign work.
How fast does AUTONOMi get going compared to a new hire?
AUTONOMi starts planning from your live public inventory as soon as your ad accounts are connected — no months-long ramp. A new hire needs recruiting, onboarding and time to learn your store before they're at full speed.
What can't AUTONOMi do that a person can?
AUTONOMi doesn't integrate with your DMS or CRM through an API, run direct mail or linear TV, or replace your BDC's phone work. For strategy conversations, local relationships and those offline channels, a person still has a role.
See the plan before you switch
Generate a free proposal to see the exact campaigns AUTONOMi would run for your store — no budget moved, no quote-to-find-out.
