An autonomous platform, or a European dealer suite?
MotorK is a European automotive SaaS suite — dealer websites, CRM, inventory and AI-assisted digital marketing (AdSparK) — that your team operates. AUTONOMi runs your cross-channel campaigns itself, on a flat fee, from your public inventory, with an audit trail of every decision.
AUTONOMi vs. MotorK, side by side
A flat monthly platform fee ($999–$2,999), listed publicly — the same at any ad budget.
Typically quoted, often by module (website, CRM, marketing).
Autonomous and daily — it plans, launches and optimizes the campaigns itself.
A suite your team operates, with AI assistance inside the tools.
Google, Meta, TikTok, YouTube and Microsoft planned and optimized together as one budget.
Digital-marketing tooling (AdSparK) focused on traffic acquisition and lead generation.
Every budget move is hash-chained through AXIOM — exactly what changed, when, and why.
Platform analytics and reporting dashboards.
AXIOM policy gates plus a three-stage review run on every ad before it ships.
Governed within the platform's own controls.
No DMS/CRM integration — runs acquisition from your public inventory.
Includes CRM and inventory tools that unify and manage dealer data.
A suite you operate, or an engine that runs itself?
MotorK gives your team a suite of tools to run. AUTONOMi plans and optimizes Google, Meta, TikTok, YouTube and Microsoft as one budget, autonomously and every day, and rebuilds ads when your inventory changes — the work happens whether or not anyone logs in.
Dashboards, or a decision you can actually read?
Instead of platform dashboards, AUTONOMi hash-chains every budget move through AXIOM into a trail that says what changed, when, and why.
why: leads converting cheaper there this week
why: the model it advertised sold out
why: showroom-visit actions trending up
A flat fee, or quoted by the module?
AUTONOMi's platform fee is flat and published, the same at any ad budget. A modular suite is typically quoted per product, so the cost depends on which modules you take.
What can’t AUTONOMi do?
Where a platform is the wrong tool, we’ll say so:
- It does not integrate with your DMS or CRM through an API — it reads your public inventory by scraping your site, it doesn't plug into CDK, Reynolds, VinSolutions or Tekion.
- It does not run direct mail, billboards, linear TV or terrestrial radio.
- It does not replace your BDC or make cold sales calls — LANE follows up on the leads your marketing brings in.
Frequently asked questions
What is the difference between AUTONOMi and MotorK?
MotorK is a European automotive SaaS suite — dealer websites, CRM, inventory management and AI-assisted digital marketing (AdSparK) — that a dealer's team operates. AUTONOMi is an autonomous ad platform: it plans, launches and optimizes your campaigns itself across Google, Meta, TikTok, YouTube and Microsoft on a flat fee, from your public inventory, with an audit trail. One is a suite of tools you run; the other runs the campaigns for you.
Is AUTONOMi a MotorK alternative?
For autonomously running cross-channel advertising, yes — AUTONOMi does that end to end on a flat fee. MotorK's suite is broader in some areas AUTONOMi doesn't cover, notably CRM and dealer-data management, so the right choice depends on whether you want hands-off campaign execution or a full operated suite.
Does AUTONOMi include a CRM like MotorK?
No. AUTONOMi does not provide a CRM and does not integrate with your DMS or CRM through an API. It reads your public inventory by scraping your website and runs acquisition from there. If CRM and dealer-data management are the priority, MotorK covers that; AUTONOMi does not.
How does AUTONOMi's pricing compare to MotorK?
AUTONOMi lists a flat monthly platform fee ($999–$2,999) publicly, the same at any ad budget. A modular suite is typically quoted per product, so pricing depends on which modules a dealer takes rather than a single published rate.
Does AUTONOMi work for European dealers?
AUTONOMi runs the major global ad platforms — Google, Meta, TikTok, YouTube and Microsoft — and reads public inventory by scraping dealer websites, so it isn't tied to a single market. Whether it's the right fit depends on your channels and goals; generate a free proposal to see the plan it would run.
Can AUTONOMi and MotorK be used together?
They can. Because AUTONOMi handles autonomous cross-channel acquisition and MotorK provides websites, CRM and dealer-data tooling, a dealer could run AUTONOMi for campaigns alongside a suite for the rest. AUTONOMi doesn't require a suite to work, since it starts from your public inventory.
See the plan before you switch
Generate a free proposal to see the exact campaigns AUTONOMi would run for your store — no budget moved, no quote-to-find-out.
