AUTONOMi vs. a traditional agency

An AI marketing platform, or a dealership agency?

AUTONOMi is an AI marketing platform for car dealerships that replaces the agency with infrastructure: it runs paid, organic and sales follow-up across every major channel on a flat monthly fee, and records every decision in an audit trail you can read.

Side by side

How does AUTONOMi compare to a marketing agency, side by side?

Pricing model

Flat monthly platform fee ($999–$2,999), the same whether you spend $10k or $100k.

A percentage of ad spend or a monthly retainer — the cost rises with your budget.

Channel coverage

Google, Meta, TikTok, Microsoft and YouTube planned and optimized together, as one budget.

Channels handled one at a time, often by different specialists who don't share a plan.

Optimization speed

Autonomous, every day — budgets and bids steered continuously, ads rebuilt from a daily inventory diff.

Human cycle times — changes wait on availability, meetings and sign-off.

Transparency

Every budget move is hash-chained through AXIOM, so you can see exactly what changed, when, and why.

A monthly report you have to take on trust.

Compliance

AXIOM policy gates plus a three-stage review run on every ad before it ships.

Manual review, as bandwidth allows.

Scope

Paid, organic content (ECHO), campaign landing pages (ATLAS) and AI sales follow-up (LANE) under one system.

Usually paid media only — the rest is more vendors to manage.

The pricing math

Why does an agency cost more as you grow?

When the fee is a slice of your ad spend, the better your marketing works and the more you invest, the more the service itself takes. AUTONOMi charges the same flat fee at any budget — the orange line stays put while the agency line climbs, and the space between them is money that goes back into media.

% of spendAUTONOMi · flat fee$10k$40k$70k$100k$15kMonthly ad spend →
AXIOM audit

How do I see what the AI changed, and why?

Every budget and bid decision is hash-chained through AXIOM, AUTONOMi's governance layer, into a trail you can read — what moved, when, and the reason. It's the answer to the oldest complaint about agencies: a monthly report you just have to take on trust.

AXIOM · decision ledger
hash-chained
#a7f3
Moved budget toward Meta09:41

why: leads converting cheaper there this week

#c1b9
Paused a Google ad group11:08

why: the model it advertised sold out

#e4d2
Raised the YouTube bid14:22

why: showroom-visit actions trending up

One orchestrator

Can one platform really run all my channels at once?

AUTONOMi plans and optimizes Google, Meta, TikTok, YouTube and Microsoft as a single budget, through real connections to each ad platform's API, and rebuilds ads automatically when your inventory changes — not a different specialist per channel working from a different plan.

Google Ads
Meta
TikTok
YouTube
Microsoft
One budget
Straight answer

What can’t AUTONOMi do?

Where a platform is the wrong tool, we’ll say so:

  • It does not integrate with your DMS or CRM through an API — it reads your public inventory by scraping your site, it doesn't plug into CDK, Reynolds, VinSolutions or Tekion.
  • It does not run direct mail, billboards, linear TV or terrestrial radio.
  • It does not replace your BDC or make cold sales calls — LANE follows up on the leads your marketing brings in.
Questions

Frequently asked questions

Is AUTONOMi an alternative to a dealership marketing agency?

Yes. AUTONOMi is an AI marketing platform for car dealerships that runs the work an agency or in-house ad-ops team would do — planning campaigns, launching them across Google, Meta, TikTok, Microsoft and YouTube, steering budgets, and capturing every lead — as software on a flat monthly fee instead of a service billed as a percentage of your ad spend.

How is AUTONOMi different from a marketing agency?

An agency sells people's time; AUTONOMi sells infrastructure. The platform optimizes across every channel at once and every day, rebuilds ads automatically when your inventory changes, and records each budget decision in a tamper-evident audit trail — so you see exactly what moved and why, instead of waiting for a monthly report.

Does AUTONOMi replace my agency, or work alongside it?

It can do either. Most dealers use AUTONOMi to replace the paid-media and content work an agency does. Because the platform owns the full stack, you can also keep an agency for the things AUTONOMi doesn't do and let AUTONOMi run the channels it covers.

How does AUTONOMi's pricing compare to agency fees?

AUTONOMi charges a flat monthly platform fee — $999 to $2,999 depending on plan — that stays the same regardless of how much you spend on ads. A traditional agency usually charges a percentage of ad spend or a retainer, so the more you invest in media, the more the service itself costs you.

Can one platform really run all of a dealership's channels at once?

Yes. AUTONOMi plans and optimizes Google, Meta, TikTok, Microsoft and YouTube as a single budget rather than channel by channel, through real connections to each ad platform's API. That cross-channel view is hard for an agency model that assigns a different specialist to each channel.

How do I know what the AI changed, and why?

Every budget and bid decision AUTONOMi makes is hash-chained through AXIOM, its governance layer, into an audit trail you can read. You can see what moved, when it moved and the reason — a level of transparency a monthly agency report can't match.

How does AUTONOMi keep dealership ads compliant?

AXIOM enforces advertising rules on every ad before it ships: policy gates plus a three-stage strategist-composer-verifier review, with OEM brand guardrails and federal advertising-law checks. It reports compliance exposure rather than quietly rewriting anything.

What can't AUTONOMi do that an agency can?

AUTONOMi does not integrate with your DMS or CRM through an API, and it doesn't run direct mail, billboards, linear TV or terrestrial radio. It also doesn't replace your BDC — LANE follows up on inbound leads rather than cold-calling. If those are central to your plan, an agency or a separate tool still has a role.

How fast can a dealership get started with AUTONOMi?

AUTONOMi reads your public inventory by scraping your website, so it doesn't wait on a DMS integration to begin. Onboarding connects your ad accounts and the platform starts planning from your live inventory and offers.

Can I try AUTONOMi before switching from my agency?

Yes — you can generate a free proposal to see the plan AUTONOMi would run for your store, and start a trial, before moving any budget off your current agency. Pricing and plans are listed publicly so there's no quote-to-find-out step.

See the plan before you switch

Generate a free proposal to see the exact campaigns AUTONOMi would run for your store — no budget moved, no quote-to-find-out.

Evergreen · How to for dealers

AUTONOMi Playbooks

Step-by-step guides for the operational decisions dealers make every week — attribution, budget, AI-answer-engine visibility, BDC ops.

See all playbooks
Or skip the DIY

Don't want to run these playbooks yourself?

AUTONOMi executes every one of these operations for your dealer group — attribution cadence, LLMO instrumentation, BDC rebuild, budget reallocation — as a subscription. Same discipline, none of the ops load.

  • Playbooks work only when someone runs them every week. AUTONOMi never skips a Monday.
  • Every decision hash-chained through AXIOM. Full audit trail, not a black box.
  • Flat monthly fee. No agency % of spend. Cancel any time.