Thought Leadership

Insights for the Infrastructure Era

Data-driven analysis on automotive marketing, dealer operations, and the structural shifts reshaping how dealerships grow.

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AEGIS PICK

Article•Jun 30, 2026•9 min read

What $150,000 in Dealer Ad Spend Looks Like When AI Runs It

Across 15–20 Southwest dealerships over 30 days, AEGIS managed roughly $150,000 in ad spend and produced more than 5,000 conversions at a cost per lead in the $20–$30 range. This is what that budget actually did — channel by channel — and why an agency running the same number can't match it.

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Article•Feb 15, 2025•9 min read

The Hidden Tax: How Dealers Are Funding Two Businesses When They Think They're Funding One

For every dollar allocated to programmatic advertising, only 36 cents reaches a consumer. The rest disappears into markups, rebates, and infrastructure fees dealers never authorized. This is not a billing error. It is the business model.

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Article•Jan 15, 2025•9 min read

The Most Profitable Department in Your Dealership Is Also the Worst-Marketed

Fixed ops generates roughly half of a dealership's total gross profit. It receives 5–15% of the marketing budget. The ROI case for connected service marketing is not complicated — most dealers just aren't making it.

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