Today queue
A ranked morning work list for each salesperson, built from the record.
PRISM · AUTONOMi’s own dealership CRM
The dealership CRM that works every lead — before your team sits down.
PRISM answers every new lead in seconds, reads every shopper’s intent, and hands each salesperson a ranked list of who to call — with every call, visit, deal and repair order on one record. Your old CRM stores customers. PRISM works them.
Intent desk
PRISM · todayThe Alvarez householdhot
Asked twice about the same SUV this week and replied to the follow-up text.
Call this morning
J. Whitfieldwarm
Test drove on Saturday, no write-up yet.
Send a recap from the salesperson
The Okafor householdwatching
Service customer whose declined work came up again at the last visit.
Service-to-sales hand-off
R. Lindqvistcold
No reply across the last series; opted out of texts.
Email only, next month
Why PRISM is different
What is PRISM?
PRISM is AUTONOMi’s own dealership CRM, with DMS integration. It answers every lead in seconds, reads every shopper’s intent, and runs leads, showroom, phone, deals and service on one customer record — so your people spend the day selling, not typing.
The CRM you have today
- Waits for someone to type before anything happens
- New leads sit until a busy salesperson calls back
- Every tool keeps its own copy of the customer
- Nobody sees what staff text customers until it goes wrong
- Reports tell you what happened last month
PRISM
- Works the record on its own — follow-up starts the second a lead lands
- Every shopper read hot, warm, watching or cold, with the reason
- One record per customer: every lead, call, visit, deal and repair order
- AXIOM checks every staff message before it reaches a customer
- A morning brief says who needs a person today
Seconds
to the first reply on a new lead
24 / 7
every lead worked, day or night
1 record
every touch, every department
Every
staff message checked by AXIOM
AI follow-up, built in
What happens when a new lead lands in PRISM?
01
A lead lands
A form, an inventory inquiry, chat or a third-party site — it lands on the store's own lead address and joins the customer's record.
02
PRISM replies in seconds
A real answer to what the shopper asked, tied to the exact vehicle, in your store's voice — by text and email.
03
It keeps the conversation warm
A patient multi-touch follow-up over days and weeks, written to the shopper's vehicle interest, honoring every opt-out.
04
Your team takes a warm lead
When the shopper is ready to talk numbers or visit, a salesperson gets a conversation that's already going.
It works the inbound leads you already pay for — consent handling and opt-outs built in. It never cold-calls.
Everything in one system
Which modules come with PRISM?
Leads
Every lead on one address. Duplicates fold into the open lead, routing runs round-robin or by rule, and a response clock keeps ticking until a person makes contact.
AI follow-up
Every inbound lead answered in seconds by text and email, then followed up over days and weeks until it's ready for your team.
Source map
Every customer carries where they came from — website, lead, loyalty, showroom, phone or reassigned — with sub-sources learned automatically.
Showroom desk log
Ups, demo, write-up, manager turn and result — scan a driver's license and the customer is in.
Phone
On the store's tracked line: ring order with a whisper, voicemail, missed-call text-back where lawful, click-to-call, optional recording with a spoken disclosure.
Appointments
Sales, delivery and service, with a confirmation and two reminders on a channel the customer consented to.
Trade + VIN
VIN decode from NHTSA and the manager's appraisal logged on the deal.
Deals pipeline
Working, write-up, pending finance, on order, then sold, delivered or lost.
Service
Repair-order log, reminders by days since the last visit, declined-work follow-up and a service-to-sales hand-off.
Three books
Owners, prospects and leads — and records move between them as people do.
Reports + Morning Meeting
Leads, phone, showroom, appointments, deals and service, counted from the record. No forecasts.
Flow
Process lanes with funnel counts, so the team sees where every customer stands.
Messages + AXIOM Bastion
One inbox. Every staff message to a customer is sent as written, cleaned, or held for a manager — with a ledger.
Outreach
Warm-intro email series on the dealer's own domain, a registered 10DLC text line, and a designer for series.
AI inside, people in charge
How does PRISM's AI work?
PRISM’s AI runs on AEGIS, AUTONOMi’s agent framework. It reads the record and recommends; your people decide. Outreach series are vetted templates filled from the record, not free-written emails.
Live · An intent desk for every householdIllustrative
Hot
Household · north side
Opened the same SUV three days running; it's on the lot.
Next: Call today
Warm
Household · 12 mi out
Compared two trims, then came back to the trade page.
Next: Warm-intro email
Watching
Household · downtown
One visit to the service specials this week.
Next: Wait for a return visit
Cold
Household · east side
No visit in three weeks; opted out of texts.
Next: No touch
AI recommends. AEGIS reads the record.
A person decides. Your salesperson picks who to call first.
Live · An intent desk for every householdIllustrative
Hot
Household · north side
Opened the same SUV three days running; it's on the lot.
Next: Call today
Warm
Household · 12 mi out
Compared two trims, then came back to the trade page.
Next: Warm-intro email
Watching
Household · downtown
One visit to the service specials this week.
Next: Wait for a return visit
Cold
Household · east side
No visit in three weeks; opted out of texts.
Next: No touch
AI recommends. AEGIS reads the record.
A person decides. Your salesperson picks who to call first.
Switch without stopping the floor
Can PRISM replace my current CRM?
Yes — and you don’t have to stop selling to do it. PRISM is built to be the CRM your store runs on, not another tool bolted beside the ones you have. During the switch it keeps feeding your existing CRM by ADF, so the floor keeps working while the store moves over. Your store keeps its DMS: PRISM pulls your DMS data in — one-way today: it reads from your DMS and doesn’t write back.
Leads arrive by ADF/XML, as they do today
Your old CRM keeps receiving them by ADF during the switch
One record, one timeline, from the first day
Your DMS stays — PRISM reads from it and doesn't write back
Your store's data, one record
How does PRISM bring in my store's data?
As of October 2026, every PRISM module runs today, lender and incentive programs are built in, and leads keep arriving by ADF while your current CRM is still in use. PRISM pulls your store’s DMS data in — customers, sales and service history. It’s one-way today: PRISM reads from your DMS and doesn’t write back.
Today
- Every module above, in its own app with login, MFA and role-based seats
- ADF/XML intake from OEM sites, third-party sites, forms and chat
- Lender and incentive programs built in
- Your DMS data pulled in — customers, sales and service history (read-only)
- Keeps feeding your current CRM by ADF during a switch
Next
- Lease-end signals from your DMS data
- A service scheduler that works from your DMS data
Governed by AXIOM
How does PRISM keep customer data safe?
AXIOM ledger
Every Bastion decision on a staff message — sent, cleaned or held — is written to a ledger the store can review.
Consent-first messaging
Texts and reminders go only on channels the customer consented to, with opt-outs honored.
Licensed identity partner
Website shoppers can be identified through a licensed identity partner, under that partner's license terms.
Encrypted personal data
Driver's-license data is read as text and encrypted; the image is never stored.
Questions
Frequently asked questions
What is PRISM?
PRISM is AUTONOMi's own dealership CRM, with DMS integration. It answers every new lead in seconds, reads every shopper's intent, and runs leads, showroom, phone, appointments, deals and service on one customer record, so a store's people spend the day selling instead of typing.
Is PRISM a DMS?
No. PRISM is AUTONOMi's own dealership CRM, with DMS integration: it pulls your DMS data in — customers, sales and service history — and runs leads, showroom, phone, appointments, trade and VIN, deals, service, books, reports and messaging on one customer record. The integration is one-way today: PRISM reads from your DMS and doesn't write back, and your store keeps its DMS.
Can PRISM replace my CRM?
Yes. Your store can switch its CRM to PRISM, with leads, showroom, phone, appointments, deals, service and messaging in one app — and it keeps its DMS, which PRISM reads from. During a switch, PRISM can keep feeding your existing CRM by ADF so nothing is lost while your team moves over.
How does PRISM bring in my store's data?
Leads arrive by ADF/XML from OEM sites, third-party sites, forms and chat, and PRISM can keep feeding your current CRM by ADF during a switch. PRISM pulls your DMS data in — customers, sales and service history. It's one-way today: PRISM reads from your DMS and doesn't write back. Lender and incentive programs are built in.
Does PRISM's AI talk to my customers?
On text, yes: the store's registered text line answers shopper texts as the dealership, with a lot lookup, compliance gates and a daily cap per number. PRISM's AI does not answer your phone; on calls it writes a note from the transcript for your team.
How do leads get into PRISM?
ADF/XML leads from OEM sites, third-party sites, website forms and chat land on the store's own lead address. A duplicate attaches to the open lead, and a response clock runs until a person actually makes contact.
Who decides what PRISM's AI does?
Your people do. The intent desk and daily brief recommend; strategy proposals only take effect once a person approves them, and every staff message to a customer passes AXIOM Bastion — sent as written, cleaned, or held for a manager — with a ledger of the decision.
How much does PRISM cost?
PRISM is $2,999 a month per rooftop. AI lead follow-up is included in AUTONOMi's plans.
Does PRISM follow up on leads automatically?
Yes. The moment an inbound lead lands, PRISM replies by text and email in seconds, day or night, with an answer tied to the vehicle the shopper asked about, in the store's voice. It keeps following up over days and weeks and hands a warm conversation to a salesperson when the shopper is ready. It works the leads you already get; it never cold-calls.
Is PRISM's texting TCPA-compliant?
Yes. Texting runs on the store's registered text line with consent handling and opt-outs built in, and every text in and out is recorded.
Does PRISM work with AEGIS and ECHO?
Yes. PRISM is part of the AUTONOMi platform, so leads from AUTONOMi campaigns land in PRISM on the same customer record as every other touch, alongside the store's other lead sources.
Stop feeding a database. Start running a dealership.
Every lead answered in seconds, every shopper read, every message checked. See PRISM run on your store.
$2,999 / month per rooftop