Answers

Every question about AUTONOMi, answered.

What AUTONOMiis, how it runs a dealership’s advertising, what it costs, and how it stays inside OEM and legal rules — the straight answer to each, in one place.

06 answers

What AUTONOMi is

The short version of what the platform is and who runs it.

What is AUTONOMi?

AUTONOMi is an AI marketing platform built for car dealerships. It runs a dealership's paid advertising, organic content, and lead follow-up as one system — planning campaigns, writing ads and blog posts, and texting leads — for a flat monthly fee instead of an agency retainer or a percentage of ad spend.

Who is AUTONOMi for?

AUTONOMi is built for car dealerships and dealer groups. It understands OEM brand rules, multi-rooftop structures, and the way automotive shoppers move across Google, Meta, TikTok, YouTube, and Microsoft — so it fits a dealership's marketing rather than a generic small-business setup.

Is AUTONOMi an agency or software?

AUTONOMi is software that does the work an agency would do. There's no account team billing hours — the platform's AI, AEGIS, plans and runs the campaigns itself, and a dealership sees every decision and every dollar in its dashboard. You pay a flat monthly platform fee, not a retainer or a share of ad spend.

What makes AUTONOMi different from a traditional dealership agency?

A traditional agency charges a retainer or a percentage of ad spend and keeps the mechanics of your campaigns behind an account manager. AUTONOMi charges a flat monthly fee, runs the campaigns with AI, and shows every change and the reason for it in a hash-chained audit trail you can read. Your ad budget goes to the platforms, not to a markup on spend.

What are AEGIS, AXIOM, ECHO, and LANE?

They're the four systems inside AUTONOMi. AEGIS plans and runs paid advertising across every channel. AXIOM governs every ad for brand and compliance and records a hash-chained audit trail. ECHO writes the dealership's organic blog and social content. LANE follows up on inbound leads by text and email. One platform, one flat fee.

Does AUTONOMi work for used-car and independent dealers too?

AUTONOMi is built for car dealerships and dealer groups — single-rooftop stores and multi-rooftop groups alike. Its advertising, content, and follow-up systems work for any dealership's inventory, and the OEM brand-rule and co-op governance is an especially strong fit for franchise rooftops and groups.

07 answers

How it works

The channels AUTONOMi runs, what it touches, and what it doesn't.

How does AUTONOMi run a dealership's advertising?

AUTONOMi's AI, AEGIS, plans the campaign structure, writes the ad copy, sets the geo-targeting and budget split across channels, launches the campaigns in the dealership's own ad accounts, and then keeps optimizing them. Every decision is reasoned by the AI and logged, so a dealer can see what ran, where the budget went, and why.

Which advertising channels does AUTONOMi cover?

AUTONOMi runs paid campaigns across Google, Meta (Facebook and Instagram), TikTok, YouTube, and Microsoft Advertising. It plans one budget across all of them and shifts spend toward what's working, instead of managing each channel in a separate silo.

Does AUTONOMi connect to my DMS or CRM?

No. AUTONOMi does not integrate with DMS or CRM systems through an API. It reads a dealership's live inventory by scraping the dealer's website, so campaigns always reflect what's actually on the lot — without requiring a DMS or CRM data connection.

How does AUTONOMi know what's in my inventory?

AUTONOMi scrapes the dealership's own website to read its live inventory — the exact vehicles, prices, and details shoppers see. Because it reads the public site rather than a data feed, the ads it builds stay in sync with the lot without a DMS integration.

Does AUTONOMi run ads in my own accounts or its own?

AUTONOMi runs campaigns in the dealership's own ad accounts. The dealer owns the accounts, the ad spend goes directly to the platforms, and AUTONOMi's fee is separate from the media budget — so there's no markup on spend and the dealer keeps the account history.

Can one platform really run all of a dealership's channels at once?

Yes — that's the point of AUTONOMi. One AI plans a single budget across Google, Meta, TikTok, YouTube, and Microsoft, writes the creative for each, and balances spend between them. Instead of a different vendor or tool per channel, a dealership gets one system coordinating all of them against the same goal.

Is AUTONOMi actually autonomous, or does a human run it behind the scenes?

AUTONOMi's AI does the planning, writing, and optimization itself — that's what AEGIS is. A dealership can review and approve what it wants to, and AUTONOMi's team is there for setup and support, but the campaign decisions are made and executed by the platform, not by an account manager doing the work by hand.

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Pricing & plans

What AUTONOMi costs and how the flat fee works.

How much does AUTONOMi cost?

AUTONOMi is a flat monthly platform fee, with plans ranging from $999 to $2,999 per month depending on the scope a dealership needs. There's no percentage of ad spend and no agency retainer — the fee is the same whether a dealership spends a little or a lot on media.

Does AUTONOMi charge a percentage of my ad spend?

No. AUTONOMi charges a flat monthly platform fee, not a percentage of ad spend. A dealership's media budget goes directly to the ad platforms, so scaling spend up doesn't increase what AUTONOMi charges — which is the opposite of the percentage-of-spend model most agencies use.

Is my ad budget included in the AUTONOMi fee?

No. The monthly platform fee pays for AUTONOMi running the dealership's marketing. The ad budget is separate and goes directly to Google, Meta, and the other platforms through the dealership's own accounts. This keeps the media spend transparent and under the dealer's control.

What's included in the flat monthly fee?

The flat fee covers AUTONOMi running the dealership's paid advertising (AEGIS), brand and compliance governance with an audit trail (AXIOM), and — depending on plan — organic blog and social content (ECHO) and AI lead follow-up (LANE). The exact systems included depend on the plan tier, from $999 to $2,999 per month.

Do I have to sign a long-term contract with AUTONOMi?

AUTONOMi is sold as a monthly platform subscription. The best way to see current terms for a specific dealership is to generate a free proposal or review the pricing page, which lays out the plan tiers from $999 to $2,999 per month.

How is AUTONOMi cheaper than a dealership agency?

A typical dealership agency bills a retainer plus a percentage of ad spend, so the cost climbs as the budget grows. AUTONOMi charges one flat monthly fee between $999 and $2,999 regardless of spend, and the ad budget goes straight to the platforms. For a dealer running meaningful media, the flat fee usually costs far less than a percentage-of-spend arrangement.

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Compliance & brand

How AUTONOMi keeps ads inside OEM and legal rules.

How does AUTONOMi keep ads compliant with OEM brand rules?

AUTONOMi's governance system, AXIOM, reviews every ad against the OEM's brand guidelines before it runs. It checks logo use, naming, tone, and claims so campaigns stay inside the manufacturer's rules — rather than relying on someone to remember each brand's requirements by hand.

What is AXIOM and what does it do?

AXIOM is AUTONOMi's governance layer. It runs every ad through a multi-stage compliance review — brand rules, legal and advertising standards — before publishing, and it records each decision in a hash-chained audit trail. That means a dealership can prove what was checked, what was approved, and why, for every ad that went live.

Can I see why AUTONOMi made a specific decision?

Yes. AUTONOMi records every governance decision in AXIOM's hash-chained audit trail — a tamper-evident log of what was reviewed, what was approved or blocked, and the reasoning. A dealer or compliance team can open the trail and see exactly how any ad cleared review.

How do I see what the AI changed, and why?

Every change AUTONOMi makes — a budget shift, a new ad, a paused campaign — is written to an audit trail in the dashboard with the AI's reasoning attached. AXIOM hash-chains these records so the history can't be quietly altered. Instead of a monthly recap from an account manager, a dealership has a continuous, readable log of every decision.

Is AUTONOMi's lead texting TCPA-compliant?

Yes. LANE, AUTONOMi's lead follow-up system, sends SMS through Twilio with consent handling and automatic opt-out built in, so texting stays inside TCPA rules. It's designed to follow up with leads who have opted in and to honor opt-outs without manual intervention.

Does AUTONOMi help with manufacturer co-op advertising?

AUTONOMi can help a dealership document campaigns for co-op reimbursement — the records and audit trail make it easier to show what ran and that it met brand requirements. AUTONOMi provides the documentation support; approval and reimbursement are always the manufacturer's decision, not a guarantee from the platform.

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Results & attribution

How a dealership sees what the marketing is doing.

How does AUTONOMi measure results?

AUTONOMi reports performance across every channel it runs in the dealership's dashboard — spend, campaign activity, and the outcomes it can see from the ad platforms and the dealership's own website. Because it runs all the channels, it can show results against one budget instead of stitching together separate agency reports.

Can I see what AUTONOMi is doing with my budget?

Yes. AUTONOMi shows every campaign, every budget allocation, and every change in the dashboard, each with the AI's reasoning and a timestamped audit entry. A dealer can see where the budget is going and why at any time — not just in a monthly summary.

Does AUTONOMi replace my existing analytics?

AUTONOMi reports on the campaigns it runs and the decisions it makes, in its own dashboard. It runs ads in the dealership's own ad accounts, so a dealer keeps the native platform analytics (Google Ads, Meta, and so on) alongside AUTONOMi's view. It adds a governance and decision layer rather than replacing a dealership's own measurement tools.

How quickly does AUTONOMi start running campaigns?

After a dealership connects its ad accounts and AUTONOMi reads the website inventory, the platform can plan and launch campaigns without waiting on a creative production cycle, because AEGIS writes the ads itself. The fastest way to see the exact plan for a specific store is to generate a free proposal.

Does AUTONOMi guarantee a specific number of leads or sales?

AUTONOMi doesn't publish guaranteed lead or sales figures — results depend on a dealership's market, inventory, and budget. What it does guarantee is transparency: every campaign, decision, and dollar is visible and logged, so a dealer can judge performance from real activity rather than a promised number.

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Getting started

What onboarding looks like and how to try it.

How do I get started with AUTONOMi?

The simplest first step is to generate a free proposal on goautonomi.com. AUTONOMi reads the dealership's website and shows the exact campaigns it would run — no budget is moved and there's no obligation. From there, a dealership connects its ad accounts to go live.

What does AUTONOMi need from me to set up?

AUTONOMi needs access to the dealership's ad accounts (Google, Meta, and the other channels it will run) and the dealership's website address, which it scrapes for live inventory. It does not need a DMS or CRM connection. Setup is about connecting accounts, not exporting data feeds.

Can I see what AUTONOMi would do before I pay?

Yes. Generating a free proposal shows the actual campaign plan AUTONOMi would run for a specific dealership — the channels, the structure, and the budget approach — based on reading the store's website. No budget is moved and there's no commitment to see it.

Will AUTONOMi replace my marketing team or BDC?

AUTONOMi does the campaign execution and lead follow-up that a team often can't keep up with, but it works alongside the people a dealership already has. LANE follows up on inbound leads and hands warm conversations to salespeople — it doesn't cold-call or replace the relationships a BDC and sales team own.

Does AUTONOMi work for a dealer group with multiple rooftops?

Yes. AUTONOMi is built for dealer groups as well as single rooftops. It can run each store's advertising, content, and follow-up with its own inventory and brand rules, while giving the group a consistent platform and one flat fee structure across locations.

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The products

A closer look at each system inside AUTONOMi.

What does AEGIS do?

AEGIS is AUTONOMi's advertising AI. It plans the campaign structure, writes the ad copy, sets geo-targeting and budget splits, launches campaigns in the dealership's own accounts across Google, Meta, TikTok, YouTube, and Microsoft, and keeps optimizing them — reasoning through each decision rather than following fixed templates.

What does ECHO do?

ECHO is AUTONOMi's organic content system. It writes the dealership's blog and social posts — the content that keeps a store visible between paid campaigns — grounded in what the dealership actually offers, and publishes it across the channels the dealer uses.

What does LANE do?

LANE is AUTONOMi's lead follow-up system. It texts and emails every inbound lead in the store's voice within seconds, nurtures shoppers over time with messages tied to the vehicle they're interested in, and hands a warm conversation to a salesperson when the lead is ready — all TCPA-compliant through Twilio.

How do AEGIS, AXIOM, ECHO, and LANE work together?

They form one loop: AEGIS brings shoppers in through paid campaigns, AXIOM governs every ad for brand and compliance, ECHO keeps the store visible with organic content, and LANE follows up on the leads that come in. Because they share one platform, the content, campaigns, and follow-up stay consistent — and a dealer pays one flat fee for all of it.

Can I use just one part of AUTONOMi, like only the advertising?

AUTONOMi's plans range from $999 to $2,999 per month depending on which systems a dealership needs, so the scope can be tailored. The systems are built to work together — advertising, governance, content, and follow-up reinforcing each other — but the right mix for a specific store is best confirmed by generating a free proposal or reviewing the pricing tiers.

Is AUTONOMi's AI really writing the ads and content, or using templates?

AUTONOMi's AI writes the campaigns and content itself, reasoning about the dealership's inventory, market, and brand — not filling in fixed templates. That's why AEGIS can plan a budget across channels and ECHO can write store-specific blog posts: the decisions are generated for each dealership, then governed by AXIOM before anything goes live.

Still have a question?

The fastest answer is a real one: generate a free proposal and see the exact campaigns AUTONOMi would run for your store — no budget moved, no quote-to-find-out.

41 answers across 7 topics